Responding to a shortfall in the charity’s income, Bluefrog
developed a massively successful donor appeal for Barnardo’s. Brought about by the current economic
climate, it was a race against time to raise money before the end of the
financial year. Otherwise essential support for families and children would be
put at risk.
The result was amazing with all the key performance indicators smashing target. Income was up an incredible 73%. Average gift by 34% and response rate by 28%.
Donor engagement and urgent, tailored messaging was key to the appeal’s success. A long letter format featuring an in-depth story of a family in need of help, backed up with a lift letter from a project worker created a very real, human interest appeal. Using their past giving history, we tailored the ask accordingly for each donor clearly spelling out how their donation could make a concrete difference.
Melissa Gledhill, Head of Supporter Development from Barnardo’s says:
“I’m absolutely delighted that with the help of Bluefrog, we have made such a significant contribution to our funding gap in a difficult economic climate. We have been working with Bluefrog for 4 years now and once again they have delivered a great result.”