Following on from the success of Bluefrog’s first campaign for The
Bhopal Medical Appeal, developing a regular monthly giving product, we have now
secured more work. This includes another regular giving upgrade campaign and legacy
acquisition activity on the back of a data audit we undertook which identified
that the BMA had a really strong legacy prospects base.
Colin Toogood from Bhopal says:
“This is the first time
we are trialling legacy fundraising and I am totally confident moving forward.
I’ve been really impressed with Hugh Stockhill, Bluefrog’s legacy specialist -
his years of experience and understanding of donor needs and motivations will
help deliver great results."
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